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Interview with Georgina Lupu Florian, CEO at Wolfpack Digital

Georgina Lupu Florian is the CEO at Wolfpack Digital

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Finnovating (F): Please tell us a little about Wolfpack Digital and how the fintech started to be.

Georgina Lupu Florian (GLP): My goal when starting Wolfpack Digital was to grow a multidisciplinary team, inspired by the values of a “wolf pack” (dedicated, united, agile, performant, playful), and help client companies of different sizes to innovate through web and mobile design and development in several industries. Soon afterward, Fintech ended up being one of our pillar industries, as we’ve worked on more than 10 projects and apps so far in this area, some examples being Ikigai, Everon, Planet of Finance, and others. I believe that domain expertise in fintech is crucial, and we have experience with different types of integrations, KYC practices, etc.


(F): How did the idea come about?

(GLF): The inspiration came from my interest in several different areas involved in any tech business: product strategy, design, mobile development, project management, etc. As a former iOS developer, I found myself helping clients with UX/UI design too, and offering effective advice to founders on all levels in their digital products, and this made me realize that I’d like to have the opportunity to touch as many apps as possible in my work while bringing together and growing a great team. This I believe was made possible by my combined studies in psychology, engineering, business management, PR, etc.

Fantastic ideas and their implementation, plus the way technology can make the world a better place (through digitalization, automation, connection, play, etc.) inspire me, and this is how Wolfpack Digital came to life. The name of the company was inspired by my surname, which means “Wolf” in Romanian.


(F): You are the current CEO of Wolfpack Digital. How does the company fit in the Global fintech ecosystem?

(GLF): We currently work on fintech platforms containing mobile apps and/or web apps from all over the world. Our portfolio includes banking, investment, asset management, financial networking, and non-banking projects alike, from the UK, US, Switzerland, France, but also from our home country, Romania, or from Asia. Most of the projects are built by us from the ground up.


(F): What is Wolfpack Digital’s value proposition?

(GLF): We are your dedicated team to help you start-to-end with digital product design and development, and we have extensive experience with fintech. Several success stories stand as proof of our productive contribution to many fintech projects as the sole technical partner for our clients, regardless of whether the founders/stakeholders have technical experience or not.


(F): How do you think the implementation of digital functionalities will impact the traditional business model?

(GLF): The disruption driven by digital transformation in the finance world is substantial. We can already witness dramatic shifts in user behaviour once they start using digital instruments, as opposed to the traditional ways. The robust level of security and the ease of experience and accessibility are all strong arguments for ditching the old paper-based system, and early adopters are embracing the transition more easily than expected.

Can you imagine connecting with Wolfpack Digital? It’s possible! Enter the global startup platform.


(F): Is Wolfpack Digital interested in partnering with large companies in the sector? How do you think Finnovating can help you with this goal?

(GLF): Yes, of course. We believe that Finnovating may help us get to know more innovators in the fintech space, from potential clients to service providers (we always love extending our knowledge on services that can be integrated with the platforms we develop, for example) or new friends/partners in the community.


(F): What do you think can be the impact of digital platforms in the Fintech industry?

(GLF): Digital platforms definitely increase flows of revenue because of their increased convenience and accessibility, which makes desired buying behaviours more easily achievable, overall reduce costs by the digitalization of work previously done by humans, and they have a great return on investment, given that the market research is done right and the digital product is built in an Agile, iterative way.


(F): What do you think are the secret ingredients of Finnovating that make it a unique platform?

(GLF): We think it’s the perfect all-in-one Fintech platform where service providers and community members are represented and can exchange their values and ideas. We highly appreciate the innovation tools such as the «Challenge» opportunity since innovation and creativity are part of Wolfpack Digital’s cultural fabric and day-to-day activities.


(F): Why is Wolfpack Digital interested in being part of Finnovating? What are you looking for in the first global fintech platform?

(GLP): We are mainly looking for a place to meet other companies and individuals sharing our passion for fintech. Also, we are sure that such a platform may generate valuable learning and business opportunities for everyone on it.


(F): Final: We would like to continue meeting and supporting other startups in the fintech sector. What startup would you recommend us and why?

(GLF): Happy to recommend our friends from Ikigai and Everon, who are both revolutionizing investment and asset management in the UK and, respectively, Switzerland, by using unique value propositions and approaches to reach their market. They are doing more than providing digital instruments – they are transforming their audience’s mindset and lives for the better.

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