André Gardella es CEO de Treezor, la FinTech europea líder en Banking-as-a-Service. Filial del grupo…
What is Embedded Insurance?
Embedded insurance, also known as “insurance-as-a-service” is a new model that is disrupting the traditional insurance industry. This innovative approach allows companies to offer insurance coverage as part of their product or service, providing a more seamless and convenient experience for customers.
In the past, purchasing insurance was often seen as a tedious and time-consuming process. However, with embedded insurance, customers can now easily obtain the coverage they need while they are already in the process of purchasing another product or service. This not only saves time but also provides a more convenient and streamlined experience for the customer.
What are the benefits of embedded insurance?
Embedded insurance is a new model that is changing the traditional insurance industry by the InsurTech sector. By offering insurance coverage as part of a product or service, it provides numerous benefits for both customers and companies. The following are six key benefits:
- Increased convenience: It allows customers to easily obtain coverage as part of their purchase of a product or service, providing a more seamless and convenient experience.
- Reduced shopping time: By automatically including insurance coverage as part of a purchase, customers no longer need to shop around for insurance, saving them time and effort.
- Diversified revenue streams: Companies offering this insurance can diversify their revenue streams and increase customer loyalty.
- Reduced risk of claims: The insurance coverage offered through it can help to reduce the risk of claims and improve the overall efficiency of the insurance process.
- Improved customer loyalty: By providing insurance coverage as part of their product or service, companies can improve customer loyalty and satisfaction.
- Increased efficiency: It can streamline the insurance process, making it more efficient and cost-effective for both customers and companies.
Who distributes embedded insurance, and what products do they offer?
Embedded insurance can be distributed by various types of companies, including manufacturers, retailers, and service providers. The specific products offered as part of embedded insurance will vary depending on the company and the industry they are in.
For example, a technology company might offer embedded insurance as part of its product to cover damages or repairs, while a travel company might offer travel insurance as part of a package deal. A manufacturer might offer product insurance as part of the purchase of a new appliance or electronic device. The types of products offered through embedded insurance are varied and can be customized to meet the specific needs of each industry and customer.
Types of embedded insurance products
- Smartphone protection: A smartphone manufacturer might offer embedded insurance as part of the purchase of a new device. This insurance would cover damages, repairs, or replacement in the case of accidental damage or theft.
- Travel insurance: A travel company might include travel insurance as part of a package deal for a flight, hotel, and rental car. This insurance would cover cancellations, medical emergencies, trip interruptions, and other travel-related risks.
- Home appliance insurance: A retailer that sells home appliances might offer embedded insurance as part of the purchase of a new appliance. This insurance would cover repairs or replacement in the case of malfunctions or failures due to normal use.
Companies in the embedded insurance sector:
Embedded insurance and the healthcare sector
One of the key benefits of this insurance in the healthcare sector is that it can make insurance products more accessible and convenient for consumers. For example, insurance providers could embed insurance products into wearable devices or digital health platforms, allowing consumers to manage their insurance coverage and access healthcare services directly from their device. This can help to simplify the insurance process and make it easier for consumers to access the care they need.
Another advantage of embedded insurance in the healthcare sector is that it can provide insurance providers with valuable data and insights into the health and well-being of their customers. For example, digital health platforms and wearable devices can collect data on physical activity, sleep patterns, and other health metrics. This data can be used to develop more personalized insurance products and services that are tailored to the specific needs of individual customers.
Aggregate vs embedded health insurance
Aggregate health insurance and embedded health insurance are two distinct approaches to offering health insurance coverage.
Aggregate health insurance refers to the traditional model of health insurance, in which insurance providers offer standalone policies to customers. These policies provide comprehensive coverage for a range of healthcare services, including doctor visits, hospital stays, and prescription drugs.
Embedded health insurance, on the other hand, refers to the integration of health insurance products into other products and platforms, such as digital health platforms, wearable devices, and mobile apps. With embedded health insurance, customers can access insurance coverage and healthcare services directly from their device, without having to navigate a separate insurance website or app.
The key difference between these two models is the level of integration and convenience they offer. With aggregate health insurance, customers must manage their insurance coverage as a separate entity from other products and services. With embedded health insurance, however, insurance and healthcare services are integrated into a single platform, making it easier and more convenient for customers to access and manage their coverage.
Key predictions for the embedded insurance sector
- Increased adoption of digital health platforms: The trend of embedding insurance products into digital health platforms is expected to continue to grow, as more consumers turn to digital tools to manage their health and wellness.
- Growth in wearable devices: Wearable devices are expected to play an increasingly important role in the embedded insurance sector, as they become more sophisticated and offer more comprehensive health monitoring capabilities.
- Expansion of insurance partnerships: Insurance providers are expected to partner with digital health and wellness companies to offer more comprehensive insurance products and services to their customers.
- Personalization of insurance products: The use of data and analytics to personalize insurance products is expected to become more prevalent, as insurance providers look to offer more tailored products that are better aligned with the specific needs of individual customers.
- Increased use of AI and machine learning: Artificial intelligence (AI) and machine learning are expected to play an increasingly important role in the sector, as insurance providers look to automate processes and make their products more efficient and effective.
What is the future of embedded insurance?
The future of embedded insurance looks promising, with increasing adoption and growth in the coming years. With the awareness of the benefits of this insurance growing among consumers, more companies are likely to offer insurance as part of their products and services. Companies will continue to diversify the types of insurance products they offer through embedded insurance, such as health insurance, pet insurance, and more. The use of technology will play a significant role in the growth and development of embedded insurance, making it even more convenient and accessible for consumers.
Companies will also continue to offer more personalized and customized insurance products to meet the specific needs of their customers. Embedded insurance is set to expand into new markets and industries, providing more people with access to the benefits of this innovative model. Its future looks bright, as it continues to change the traditional insurance industry and provide consumers with more efficient and convenient insurance coverage options.
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